Shifting preferences between urban and suburban living 

In 2025, buyer preferences continue to evolve as lifestyle changes, remote work, and affordability influence decisions between urban and suburban living. Both areas offer unique advantages, appealing to different priorities of today’s buyers. 

Urban areas remain highly attractive to those seeking convenience, culture, and access to employment hubs. With cities bouncing back from slower activity during the pandemic, buyers are drawn to the vibrant lifestyle they offer. The average time to sell a property in cities like Liverpool and Manchester has decreased, reflecting renewed interest in urban properties. Features like proximity to schools, public transport, and social amenities further enhance their appeal. 

On the other hand, suburban living has gained significant traction, particularly for families and professionals seeking more space. Suburban homes often offer larger plots, gardens, and a quieter environment, which remain key priorities for buyers looking to balance work and leisure. The rise of remote and hybrid working has reduced the necessity for daily commutes, making suburban areas more viable for those prioritising affordability and space. 

Lifestyle and work trends influencing decisions 

Remote and hybrid work have been major drivers in the shift toward suburban living. Buyers are increasingly searching for properties with home offices or flexible layouts to accommodate working from home. Keywords like "study" have climbed the search rankings, reflecting the importance of dedicated workspaces. Meanwhile, urban buyers still value accessibility to coworking spaces and office hubs for flexible commuting needs. 

The popularity of three-bedroom semi-detached homes highlights a broader demand for versatile properties that fit family life while catering to individual needs like remote work or personal retreats. Buyers across urban and suburban markets are also prioritising energy efficiency, modern layouts, and connectivity. 

What the future holds for urban and suburban living 

With 1.15 million property transactions predicted in 2025, the housing market reflects a healthy balance of interest in both urban and suburban areas. Urban living remains desirable for those valuing convenience and cultural amenities, while suburban markets offer affordability and space for growing families.* Improved affordability and income growth are set to support continued movement across both markets. 

Choosing between urban and suburban living ultimately comes down to personal priorities. Buyers in 2025 have a wealth of options, supported by improving market conditions and a diverse range of properties to suit their lifestyles. 

Contact us for expert guidance in finding your perfect home in 2025

Zoopla* 

The housing market is experiencing a rise in homeowner relocations, driven by affordability changes, lifestyle shifts, and evolving market conditions. With house prices adjusting, mortgage rates stabilising, and stamp duty changes ahead, more people are taking the opportunity to reassess their living situation. Whether moving for more space, downsizing, or seeking a new lifestyle, 2025 is shaping up to be a key year for relocation. 

Economic factors influencing relocation 

Shifts in the property market are encouraging buyers and sellers to act now rather than wait. 

Changing house prices – Market fluctuations have created new affordability opportunities, allowing more homeowners to move to areas that previously may have been out of reach. 

Stamp duty increases – With tax changes set to take effect, many buyers and sellers are acting quickly to secure transactions before costs rise. 

These financial considerations are prompting homeowners to rethink their long-term plans and make moves before market conditions shift again. 

Lifestyle and work preferences driving demand 

The way people live and work continues to evolve, influencing buyer and seller priorities. 

Flexible working arrangements – More homeowners are choosing to move to properties that better suit their hybrid or remote work lifestyles, with home offices and outdoor spaces becoming key priorities. 

Desire for lifestyle improvements – Whether looking for more space, better amenities, or a quieter environment, many homeowners are relocating to find properties that better match their current needs. 

Shifting housing demand 

With changing economic and lifestyle factors, buyer demand is shifting, creating new opportunities for those looking to sell. 

Increased movement in the market – More properties are becoming available, offering greater choice for buyers while giving sellers more opportunities to find their next home. 

Stronger focus on energy efficiency – Buyers are prioritising properties with better insulation, modern heating systems, and lower running costs, making energy-efficient homes particularly appealing. 

Is now the right time to move? 

With a combination of changing financial incentives, shifting buyer priorities, and increasing market activity, 2025 is a key year for making a move. Whether you’re considering selling to take advantage of demand or looking for a property that better suits your lifestyle, staying informed is essential to making the right decision. 

Speak to our experts today to plan your next move

 

Selecting the right estate agent is one of the most important decisions when selling or renting a property. A good agent can help secure the best price, attract serious buyers or tenants, and streamline the entire process. With so many options available, knowing what to look for can make all the difference. 

Experience and local market knowledge 

A strong understanding of the local property market is essential. Agents with experience in your area will have insight into market trends, pricing strategies, and buyer or tenant demand. 

When researching agents, consider: 

• Their track record of successful sales or lets in your location 

• Knowledge of local amenities, transport links, and buyer demographics 

• Experience handling your type of property, whether it’s a city apartment, family home, or rental investment 

Marketing approach and online presence 

An effective agent should have a comprehensive marketing strategy to maximise property exposure. In today’s market, online presence is crucial. 

Key marketing factors to ask about: 

• High-quality photography and virtual tours 

• Listings on major property portals and social media promotion 

• Targeted marketing campaigns to attract the right buyers or tenants 

Reputation and client reviews 

Reviews and testimonials offer insight into an agent’s customer service and performance. Check Google reviews, estate agency websites, and social media feedback for real experiences from previous clients. 

A reputable agent should have a history of: 

• Clear communication and transparency 

• Strong negotiation skills to secure the best deal 

• Proactive support in handling queries, viewings, and paperwork 

• Fees and contract terms 

Estate agents charge fees for their services, so understanding what’s included is key. 

Compare: 

• Commission-based vs. fixed fees—ensure you know what you’re paying for 

• Additional costs, such as premium marketing packages 

• Contract length and any exclusivity clauses 

The cheapest option isn’t always the best—value for money and service quality should be the top priority. 

Communication and personal approach 

Selling or renting a property can be stressful, so having an agent who is responsive, approachable, and proactive makes the process smoother. Choose someone who: 

• Listens to your goals and tailors their approach to your needs 

• Provides regular updates on viewings, offers, and feedback 

• Is easy to reach and communicates clearly 

Making the final decision 

Once you’ve compared agents, ask for a valuation appointment to discuss your property. Pay attention to their market insights, pricing strategy, and enthusiasm for your home. 

The right agent should be someone you trust to represent your best interests, ensuring a successful sale or rental with minimum hassle. 

 Find the perfect estate agent for your property today

 

Negotiation is a crucial skill in the property market, whether you’re buying a home or selling one for the best possible price. Knowing when to stand firm, when to compromise, and how to read the market can make all the difference in securing a favourable deal. With competition in the UK housing market remaining strong, understanding effective negotiation tactics is key to achieving the best outcome. 

Negotiation tips for buyers 

• Do your research – Before making an offer, analyse local property prices, check how long the home has been on the market, and see if there have been recent price reductions. 

• Start with a strong but reasonable offer – Making an offer too low could result in being outbid, while offering too high limits your negotiating power later on. 

• Look beyond price – Negotiation isn’t just about reducing the asking price; you can request fixtures, furniture, or a faster completion date as part of the deal. 

• Be prepared to walk away – If negotiations aren’t going in your favour, knowing when to step back can sometimes encourage the seller to reconsider your offer. 

Negotiation strategies for sellers 

• Price your property competitively – A well-priced home attracts serious buyers and strengthens your position in negotiations. 

• Understand your buyer’s motivation – Buyers looking for a quick move may be willing to offer closer to your asking price if you can accommodate a fast sale. 

• Be open to offers but set a limit – While flexibility is important, decide on your lowest acceptable price before negotiations begin. 

• Use competing interest to your advantage – If you receive multiple offers, use them as leverage to encourage higher bids. 

When to compromise and when to stand firm 

Stand firm if the market is in your favour – In a seller’s market, demand is high, so holding out for a better offer can work to your advantage. 

Compromise if a deal is at risk – If an offer is close to your target price and the buyer is serious, it may be worth agreeing to minor concessions. 

How to secure the best outcome 

Whether you’re buying or selling, preparation and strategy are key. By understanding market trends, staying confident, and being flexible where needed, you can negotiate a deal that benefits you. 

Speak to our experts today for negotiation advice on buying or selling