When silence speaks volumes 

You’ve listed your property, waited with anticipation and the results have been... underwhelming. Maybe viewings are few and far between. Maybe the wrong kind of buyers are showing up. If your home isn’t attracting the right interest, it doesn’t mean it can’t. It just means it’s time for a refresh. 

Here’s how to troubleshoot your listing and bring the right eyes and offers your way. 

1. Reassess your asking price 

Even in a stable market, buyers are price-sensitive. If your property is priced above similar homes nearby, it may be slipping under the radar of those who’d love it, just not at that number. 

Use current local data and recent sales to check where your price sits. Sometimes a small, strategic adjustment (even by just £5,000) can open the door to a wider audience by placing your listing in a new portal filter. 

2. Refresh your marketing photos 

Buyers often skim listings quickly, and outdated or uninspiring images can hold your property back. Seasonal changes (like summer gardens or brighter lighting) make a difference, as does updating the photo order to lead with your home’s best feature. 

Professional photos and video tours can give your listing new energy especially if your current images were taken in a rush. 

3. Rethink your presentation 

It might be time to spruce up your staging. Is your home too personalised? Too empty? Too dark? Small changes like removing dated decor, adding greenery, or brightening up key rooms can give buyers a fresh perspective. 

Ask your agent for honest feedback based on what viewers have said. 

4. Target the right buyer 

Your property might be perfect for a downsizer, a first-time buyer, or a growing family, but is your listing speaking their language? Review your description, features highlighted, and where your property is being promoted. 

Refining your marketing message can help draw in your ideal audience more effectively. 

5. Speak with your agent about strategy 

Your estate agent is your partner in the sale - use their insight. Ask what’s working, what feedback viewers have given, and what changes could be made to reposition your property more competitively. 

Sometimes, relisting after a short pause or launching with a revised campaign can reset momentum. 

Not getting the right attention? Let’s refresh your property strategy today